A long-standing career built on good taste and forward-thinking vision has positioned Carlos Alfonsín as a key figure within the Argentine music scene. A reference for several generations of musicians and DJs, his ever-evolving sound always looks ahead, making him a pioneer of many of today’s musical trends.
Alongside his beginnings as a DJ, he also developed a career in film, advertising, and music videos, eventually establishing himself as a jingle producer. He brought his experience as an audiovisual producer into the music world and helped shape the visual aesthetic of bands such as Soda Stereo—working in their early days on art direction with Alfredo Lois (the “fourth Soda” behind the scenes) and producing the video for “La ciudad de la furia,” as well as designing the art direction for Virus’s album Locura. He was also a forerunner in fusing audiovisual elements with the dance floor. Long before the word “VJ” existed, during the 1980s he hosted a monthly series premiering new music videos and short films, and visually intervened in clubs with lighting installations and photography exhibitions.
In 1991, he decided to focus exclusively on music. From that moment on, he began a series of DJ residencies that included El Dorado, El Cielo, La Morocha (Córdoba), El Odeón, Morocco, the internationally renowned Clubland nights at Pachá, and the Soup series. For his work at El Dorado, where he was the sole resident DJ in 1991 and 1992, he was named Best DJ of the local scene.
